Eye-opening pennies
Eyes of the world has the support of the technology offered by the company Worldcoo to finance part of the ophthalmological cooperation projects it has underway. Thanks to the solidarity rounding initiative, which unites socially responsible companies with social entities, different firms support solidarity projects through the involvement of their users.
Throughout the month of August 2022, Eyes of the world was the beneficiary of the solidarity of the customers of the Bonpreu and Esclat shops who wanted to round up the amount of their purchases (the cents on their receipts) to contribute to the fight against avoidable blindness in Mali, raising more than 50,000 euros.
Micro-donations are a voluntary initiative that brings significant value to causes such as the Universal Right to Sight, both in terms of financial collection and in terms of brand visibility and the impact of the projects.
Between July and November 2022, General Optica has participated in the rounding-up initiative to support the activities that the Eyes of the world has in progress and and to ensure that no one is blind due to preventable or curable causes, as everyone has the right to quality eye health.
Glasses for a better future
The Fondazione Ennio de Rigo and General Optica have extended another year the successful collaboration with The Eyes of the world Foundation, which began in 2019.
The initiative consists of the promotion of spectacle frames from the brand STING Junior in General Optica stores. A collection focused on children and young people in school age. For every frame sold, the Fondazione Ennio de Rigo, which has the goal of guaranteeing right to health and education to every child, intends to donate 2 euros to Eyes of the world for the implementation of activities that fight avoidable blindness in some of the most vulnerable areas in the world.
Uncorrected refractive errors are the leading cause of visual impairment in the world and one of the most frequent reasons for school failure and dropout. The screening programmes in schools and early detection of pathologies carried out by Eyes of the world help to fight these situations and guarantee equitable and quality access for children and young people to the best possible vision.
The Fondazione Ennio de Rigo, based in Langarone, Italy, and General Optica, with sale points throughout Spain and Portugal, join forces so that children can see a future in their lives; and Eyes of the world makes it possible.
General Optica: A practical and solidarity gift for your eyes
General Optica as put on sale solidarity para-optical objects NEVER SEEN!
These are magnetic eyeglass clips that allow you to wear your glasses hanging while you are not wearing them and, at the same time, it guarantees you not to lose them. There are also ultra-flat cases that fold so that they don’t take up space when you wear your glasses.
They are practical objects and, at the same time, in solidarity with Eyes of the world as General Optica allocates the profits from their sale to the fight against preventable blindness promoted by the Foundation.
A good gift for these holidays that you can find, in different models and colors, in any General Optica store in Spain and Portugal.
Bonus RACC from the Program 100% RACC
In a collaborative agreement with Eyes of the World the RACC offers its clients the opportunity to help by supporting the Eyes of Mali Program through its loyalty program 100% RACC.
The Program 100% RACC consists of the allocation of points called Bonus RACC to its clients based on operations and purchases carried out. These points can be exchanged for the goods and services found in its gift catalogue where there is also the possibility to make donations to various non-profit organizations including Eyes of the world. The contribution of 150 Bonus RACC points on the part of the client represents a donation of 4.50 euros towards supporting the Eyes of Mali program.
If you are clients of RACC you can collaborate by clicking on the following image:
The Bankia NGO Card
Bankia is offering amongst its different payment services the NGO Card. The holder of this card can chose Eyes of the world to receive 50% of the net profits obtained by the use of this card in retailers. In this way, the Bankia clients can collaborate with the Foundation without any additional cost.
If you are a Bankia client you can contract your generic NGO card here and help us to eradicate avoidable blindness!
L’Occitane Solidarity collections
OCCITANE has launched a campaign in support of the Eyes of the world project being implemented in Mali. The “Solidarity collections” campaign offers its clients the possibility of supporting the universal right to vision with the acquisition of one of the three solidarity collections with cosmetic products that will be on sale during the Christmas festivities, both in physical stores as online. The Spanish subsidiary of this brand will give Eyes of the world € 10 for each of these collections sold, up to a maximum of € 10,000. For more information on this initiative you can access the L’OCCITANE website.
You can also buy the solidarity collections directly by clicking on the images.
This initiative is part of the commitment that L’OCCITANE assumed from its beginnings with the fight against preventable blindness and in the “Caring for Sight” initiative, which, with the support of the L’OCCITANE Foundation, has as its aims to care for the vision of 15 million people around the world from now until 2025. Within the framework of this initiative, Eyes of the world will receive a contribution of 20,000 euros (between the L’OCCITANE Foundation and the subsidiary) to reach 153,000 people in Mali and test their vision.
