Barcelona, 1965. She holds a degree in Economics and Business Studies (UB), a PhD in Business Management and Organisation (UPF) and a diploma in Services Marketing (ESADE) and Senior Sales Management (INESE).

She has developed her professional career both in the private sector (holding management positions in different business organisations in the retail sector and the industrial export sector) and in the public sector, where she has held the position of Director General of Trade and Director of the Consortium of Trade, Crafts and Fashion of the Generalitat de Catalunya (2016- 2021), and Director General of External Action of the Generalitat de Catalunya (2021-November 2022). She is currently Director General of FemCAT.

She is a professor of Strategy and Marketing of Services at various universities in Catalonia. She has participated in the creation and development of university training in the field of commerce (Escodi-UB) and in the creation of the Master’s Degree in International Retail (ESCI-UPF), of which she was also director.

She has been a member of several Executive Committees, Boards of Directors and Advisory Boards of public and private organisations and entities.